BackCraft builds the website and the AI systems behind it that turn your trade business into a customer-winning machine — Family-style support. No agency overhead. Built for trades, by someone who's done the listening.
of jobs go to the first business that responds — not the cheapest
of businesses never respond to an enquiry at all
more likely to win the job responding in 5 minutes vs 30
response time with BackCraft installed — vs the 2+ hour industry average
Three things are quietly costing the average sole trader between £15,000 and £40,000 a year. None of them are your fault. All of them are fixable.
You're under a sink when an enquiry comes in. It hits voicemail. You call back two hours later. They've already booked someone else. This happens every week.
Est. cost: £10,000–£18,000/yrYou send a quote and wait. Maybe one follow-up call a week later. The customer books whoever followed up on Thursday. You had a better price. Didn't matter.
Est. cost: £8,000–£14,000/yrYou do great work. Customers say they'll leave a review. They don't. Your competitor with 80 reviews ranks above you in Google Maps. You never see those enquiries.
Cost: Ongoing lost inbound leadsDon't have a website? BackCraft will build you one — clean, mobile-first, designed around your reviews — as part of the setup, not as an extra. Already got one? Even better. The systems plug straight in. Either way, you're not paying for a website project — you're paying for the whole inbound system, with the front door included.
No coding. No new apps to learn. No staff needed. These run silently in the background while you get on with the job.
A clean, mobile-first website built around your trade and your reviews — or, if you've already got one, the systems plug straight into it. Either way, the front door is sorted before we start automating what comes through it.
Optional. Many businesses already have a site we can plug into.
Every enquiry gets a personalised SMS reply in under 60 seconds — written by AI, sent automatically, at any hour of the day.
Automated chasers at Day 3, Day 7, and Day 14 after every quote. You stop losing jobs to silence.
Job complete? Two hours later, the customer gets a direct link to your Google review page. 50+ reviews a year without asking anyone directly.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. Wasted journeys are nearly eliminated.
Past customers receive a timely, personalised message when the season is right. October boiler checks. Spring maintenance. Revenue on autopilot.
The five-workflow Starter Pack is the foundation — what most trade businesses need first. But once those are running, almost any repetitive job in your business can be handed to a custom workflow or an AI agent that runs it for you.
Answers your phone 24/7. Takes job details, qualifies the enquiry, books the slot — and sounds like a real person.
Incoming jobs assigned to the right engineer based on location, skill and availability. Less faff, fewer wasted journeys.
Automated reminders for Gas Safe, NICEIC, vehicle MOT and public liability. Never let a renewal slip again.
Track parts across multiple vans, flag low stock, auto-reorder the essentials before you run out mid-job.
Customers get live SMS updates — "Mark's on his way, ETA 18 minutes." Cuts inbound chase calls dramatically.
Turn a 5-minute phone call into a written, fixed-price quote sent before they've hung up. AI drafts, you check, customer signs.
Some businesses run with just the Starter Pack forever. Others come back six months later wanting an AI agent that handles a whole workflow end-to-end. Both work. Both start with the same audit call.
BackCraft handles every part of the build and setup. You carry on working.
A 30-minute call where I find exactly where your business is losing money. No pitch — just honest questions and a clear picture of what fixing it would be worth to you.
Website (if needed) and all five workflows built, configured for your business, and tested end-to-end across two weeks. I handle every technical step — you don't need to do anything except exist.
A 90-minute handover session, a simple one-page guide, and a monthly check-in to keep everything running and add new workflows as your business grows.
A small sample of what happens when the systems are running.
"I was missing three or four enquiries a week while I was under boilers. The 60-second response changed everything. Won a £6,200 boiler replacement from someone who called while I was in Headingley — they told me they'd already called two others who hadn't got back to them. Went from 11 Google reviews to 43 in three months without chasing a single person."
"Had a £7,800 re-roof quote sitting cold for 12 days. Would never have followed it up a third time myself — felt like hassling. The automated follow-up sent a message on day 14 and the customer called back the same afternoon and booked. Setup paid for itself inside the first two weeks. Wish I'd done it two years ago."
"Went from 9 Google reviews to 61 in four months. I'm now the top-rated electrician coming up in Harrogate searches — two customers this month told me they picked me specifically because of the reviews. The whole thing just runs in the background. I don't have to think about it, I don't have to ask anyone for anything."
The honest answer: it depends on your numbers. A sole trader doing 3 jobs a week sees different returns from a 2-van operation doing 15. That's why we don't put a single figure on it here.
Every audit call starts the same way — we look at your trade, your volume, and where you're currently losing work. By the end of the call, you'll know exactly what the system would realistically be worth to your specific business.
Pricing is discussed on the call, once you've seen what it would actually be worth to you. No surprises. No pressure. If the numbers don't stack up for you, we'll tell you that too.
Whether you've already got a website or need one built, the audit call works out which fits and quotes properly. Below is the starting point.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If we haven't measurably improved your Google review count within 60 days of going live, we keep working at no extra charge — until we do. We back the work, not just the sale.
Need something more bespoke? AI receptionists, smart dispatch, custom AI agents — quoted per project on the audit call. Most start in the £1,500–£3,000 setup range.
What the top-ranked plumbers in Yorkshire are actually doing — and why most plumbers miss the obvious fix that's costing them jobs every week.
Read the article →Already have the AI systems? Or just want to be found first on Google before anything else? BackCraft offers standalone local SEO — from a one-off Google Business Profile setup to full monthly management. No agency fees, no jargon, honest timelines.
See SEO services →A 30-minute call, no charge, no obligation. I'll ask you four questions about how your business currently handles enquiries, quotes, reviews and your online presence — and show you exactly what fixing each one would be worth.
You'll hear back within one working day to book a time that suits you. The call is by phone or video — whichever you prefer. There's no pitch until you've seen the numbers.
Prefer to message? Drop me a line at mark@backcraft.co.uk