BackCraft installs the AI systems that win Bradford tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the tools. Built for plumbers, electricians, roofers and builders across Bradford and the surrounding district.
of jobs go to the first business that responds — not the cheapest or the most qualified
of Bradford trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live in your Bradford business
Bradford Metropolitan District covers a huge area — from Ilkley and Bingley in the north to the city centre and out to Keighley. That's a lot of homes, a lot of jobs, and a growing market for tradespeople who can respond fast.
Bradford's year as UK City of Culture 2025 brought significant investment, development, and new residents to the district. Renovations, commercial fit-outs, and new builds across the area are creating sustained trade demand that's continuing long after the spotlight moved on.
Bingley, Shipley, Saltaire, and the Bradford inner districts are packed with Victorian and Edwardian terraced housing. These properties are a steady source of rewiring, replumbing, reroofing, and renovation work — high-value jobs for the tradesperson who picks up the phone first.
The Bradford district stretches from the Dales fringe down to the Leeds boundary. Tradespeople who cover Keighley, Ilkley, and Queensbury alongside the city are operating across a lot of ground — which makes every wasted callback or lost quote even more costly.
Three fixable things are quietly costing the average Bradford sole trader a significant sum every year.
A boiler breakdown enquiry comes in at 9am. You're fitting a bathroom in Shipley. It hits voicemail. You call back at noon — they've already booked someone else. This happens multiple times a week, across every Bradford trade.
Est. cost: £10,000–£20,000/yrYou quote a full house rewire in Bingley at £4,800. You send it. You hear nothing. One follow-up call goes to voicemail. They went with the electrician who sent two chasers. You had the sharper price. Didn't matter.
Est. cost: £8,000–£15,000/yrCustomers in Idle, Wibsey, and Heaton rate you highly. They just never posted a review. The business ranking above you on Google Maps has 90 reviews. You have 12. Every local search is a job you're not even in the running for.
Cost: Every "plumber Bradford" search you don't appear inNo apps to learn. No new subscriptions to manage. These run in the background while you get on with the work.
A clean, fast, mobile-first website built around your trade, your reviews, and your Bradford service area. Optimised to rank for "[your trade] Bradford" searches. Already have a site? The systems connect straight in.
Optional — the AI systems work with your existing site too.
Every enquiry — from your website, Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're fitting a kitchen in Keighley; the lead gets acknowledged before the kettle's boiled.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote you send. Polite, personalised, professional. You stop losing renovation and extension jobs across Bradford to whoever followed up hardest.
Two hours after every completed job, the customer gets a direct link to your Google review page. No awkward ask. 50+ reviews a year — steadily improving your Bradford search ranking month by month.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted van journey across Bradford district to find nobody home nearly disappears. Your schedule stays intact.
Past Bradford customers get a timely, personalised message when the season calls — boiler checks in October, guttering in autumn, outdoor work in spring. Revenue from people who already trust your name.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Bradford trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Bradford service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Bradford clients see results from the lead response system within the first week. Reviews build immediately. Quote conversion improves within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Bradford district. Your specific numbers come from the audit call.
Based on a sole trader doing 8–15 jobs per week at Bradford market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits your Bradford business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your Bradford trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk