BackCraft installs five AI systems that respond to every enquiry in 60 seconds, follow up every quote automatically, and build your Google reviews — all while you're on the tools. Built for Yorkshire plumbers and heating engineers.
of plumbing jobs go to the first business that responds — not the cheapest
average plumber callback time — by which point most customers have already booked
average value of an emergency callout you're losing every time you don't answer
Google reviews per year — automatically — with the BackCraft review system running
Three things are quietly costing the average Yorkshire plumber between £15,000 and £35,000 a year. None of them are your fault. All of them are fixable within 2 weeks.
You're in someone's loft fixing a leak. A burst pipe enquiry comes in. It hits voicemail. You call back 90 minutes later. They've already got someone else in. That emergency callout was worth £200–£400. Gone.
Est. cost: £10,000–£20,000/yrYou price a bathroom renovation at £4,800. You send the quote. You hear nothing. One follow-up call a week later. They booked someone else on Thursday. You had the better price. They just couldn't remember who you were.
Est. cost: £8,000–£14,000/yrYou do immaculate work. Customers say they'll leave a review. They mean it. They don't do it. The plumber across town with 120 Google reviews ranks above you in every local search. You never see those enquiries at all.
Cost: Ongoing lost inbound leadsNo apps to learn. No contracts with big software companies. These run quietly in the background — handling your leads, following up your quotes, and building your reputation while you get on with the job.
A clean, fast, mobile-first website built around your trade and your reviews — fully optimised for "plumber in [your area]" searches. Already got one? The systems plug straight in and we improve what's there.
Optional. Many plumbers already have a site we can connect into.
Every enquiry — burst pipe, boiler breakdown, bathroom quote — gets a personalised SMS reply in under 60 seconds. Sent automatically while you're in the loft. You stay on the job; the lead stays warm.
Automated follow-ups at Day 3, Day 7 and Day 14 after every quote you send. Polite, professional, personalised. You stop losing bathroom installs and boiler replacements to silence.
Two hours after every completed job, the customer gets a direct link to your Google review page. No chasing. No awkward asks on the doorstep. 50+ reviews a year, building your ranking month by month.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted 40-minute drive to find nobody home nearly disappears. Your day stays on schedule.
October arrives — your past customers get a timely, personalised message about boiler servicing or winter checks. Spring comes — bathroom enquiries. Revenue from customers you already have, on autopilot.
BackCraft handles every part of the build and setup. You don't need to do anything technical — just answer a few questions and we take it from there.
A 30-minute call where we work out exactly where your plumbing business is losing money. Which enquiries aren't being captured. Which quotes aren't converting. Which past customers aren't coming back. No pitch — just honest numbers.
All five systems built and configured specifically for your plumbing business — your trade, your area, your pricing. Website included if you need one. Tested end-to-end before anything goes live. Two weeks, no disruption to your work.
A 90-minute handover so you understand what's running and why. A simple one-page guide. Monthly check-in to review performance and add new workflows as your business grows. You never have to figure it out alone.
These are conservative estimates based on typical plumbing business volumes. The free audit call works out your specific numbers.
Based on a sole trader or small team doing 8–15 jobs per week at typical Yorkshire market rates. Your actual numbers depend on your volume, your trade mix, and how many enquiries you're currently losing. The audit call shows you exactly.
Pricing is discussed on the call, once you've seen what it's actually worth to your business.
Whether you've already got a website or need one from scratch, the audit call works out which fits. Below is the starting point.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back your setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your plumbing business currently handles enquiries, quotes, reviews and your online presence — and show you exactly what fixing each one is worth to you.
You'll hear back within one working day to book a time that suits. Phone or video — whichever you prefer. No pitch until you've seen the numbers.
Prefer to message? mark@backcraft.co.uk