BackCraft installs the AI systems that win Halifax tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the job. Built for plumbers, electricians, roofers and builders across Halifax and Calderdale.
of jobs go to the first business that responds — not the cheapest or the best reviewed
of Halifax trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live and running in your Halifax business
Halifax and the surrounding Calderdale area have some of the oldest housing stock in Yorkshire. Combined with exposed Pennine weather, the demand for heating, roofing and maintenance work is consistent and high-value.
Calderdale's stock of Georgian, Victorian and early twentieth century properties creates constant demand for plumbing, heating, electrical and roofing work. These properties need skilled, reliable tradespeople — and they pay well for quality.
Halifax's elevated position means colder winters and more exposure to storms than lower-lying Yorkshire towns. Boiler breakdowns and roofing damage calls spike fast and go to whoever responds first.
Hebden Bridge, Brighouse and Elland are all growing in population and property values. Homeowners here invest in their properties and need trusted local tradespeople they can rely on and recommend.
Three things that are fixable within 2 weeks are quietly costing the average Halifax sole trader a significant amount every year.
An enquiry arrives at 11am. You're on a boiler in Sowerby Bridge. It hits voicemail. By the time you call back at 2pm, they've booked someone else. This happens multiple times a week across every trade in Halifax.
Est. cost: £10,000–£20,000/yrYou send a quote for a rewire in Hebden Bridge. You hear nothing. One call a week later goes to voicemail. The customer booked the electrician who sent three follow-ups. You had the sharper price. Didn't matter.
Est. cost: £8,000–£15,000/yrYour customers in Northowram, Shelf and Boothtown love you. They just never left a review. The trade business that outranks you on Google Maps has 100 reviews — and they're not better than you. They just asked systematically.
Cost: Every 'plumber Halifax' search you don't appear inNo apps to learn. No new software subscriptions to juggle. These run in the background while you do the work you're actually good at.
A clean, fast, mobile-first website built around your trade, your reviews, and your Halifax service area. Optimised to rank for "[your trade] Halifax" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry that comes in — from your website, your Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're on site in Halifax; the lead gets a response before you've reached the next junction.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing jobs across Halifax to the tradesperson who chased harder.
Two hours after every job is done, the customer gets a direct link to your Google review page. No awkward ask. No chasing. 50+ reviews a year — month by month, your ranking in Halifax local search improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. Wasted journeys across Halifax to find nobody home nearly disappear. Your day stays on schedule and your fuel bill stays lower.
Past customers across Halifax get a timely, personalised message when the season calls for it — boiler checks in October, gutters in autumn, garden electrics in spring. Revenue from people who already trust you.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Halifax trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Halifax service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Halifax clients see results from the lead response system within the first week. Reviews start building immediately. Quotes convert at a higher rate within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Halifax. Your specific numbers come out of the audit call.
These figures are based on a sole trader doing 8–15 jobs per week at Halifax and Calderdale market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Book the free audit call →Whether you already have a website or need one built, the audit call works out which fits your Halifax business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If we haven't measurably improved your Google review count within 60 days of go-live, we keep working at no extra charge until we do.
A 30-minute call, no charge, no obligation. We'll look at how your Halifax trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk