BackCraft installs the AI systems that win Scarborough tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the job. Built for plumbers, electricians, roofers and builders across Scarborough and the North Yorkshire coast.
of jobs go to the first business that responds — not the cheapest or the best reviewed
of Scarborough trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live and running in your Scarborough business
Scarborough and the North Yorkshire coast have some of the most maintenance-intensive properties in Yorkshire. Coastal exposure, older housing stock and a strong tourism economy create consistent, high-value demand for every trade.
Properties along the Scarborough, Filey and Whitby coastline face salt air, high winds and harsh winters. Roofing, rendering, guttering and heating systems require more frequent maintenance than inland properties — meaning year-round work for local tradespeople.
Scarborough's significant holiday let and second home market means landlords need urgent, reliable tradespeople. A boiler breakdown at a holiday property can't wait — and the landlord who gets a 60-second response books immediately.
Ongoing investment in hospitality properties alongside strong demand from local homeowners means consistent renovation and refurbishment work. Tradespeople with good Google reviews and fast response win the most valuable projects.
Three things that are fixable within 2 weeks are quietly costing the average Scarborough sole trader a significant amount every year.
An enquiry arrives at 10am. You're on a roof in Filey. It hits voicemail. By the time you call back at 2pm, they've already tried three other numbers. This is how emergency coastal maintenance jobs are lost every single day.
Est. cost: £10,000–£20,000/yrYou send a quote for a holiday let refurb in the Old Town. You hear nothing. One call later goes to voicemail. The landlord booked the tradesperson who followed up twice. You had the better price. Didn't matter.
Est. cost: £8,000–£15,000/yrYour customers in Eastfield, Weaponness and Falsgrave love you. They just never left a review. The trade business that outranks you on Google Maps has 80 reviews — and they're not better than you. They just asked systematically.
Cost: Every 'plumber Scarborough' search you don't appear inNo apps to learn. No new software subscriptions to juggle. These run in the background while you do the work you're actually good at.
A clean, fast, mobile-first website built around your trade, your reviews, and your Scarborough service area. Optimised to rank for "[your trade] Scarborough" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry that comes in — from your website, your Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're on site in Scarborough; the lead gets a response before you've reached the next junction.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing jobs across Scarborough to the tradesperson who chased harder.
Two hours after every job is done, the customer gets a direct link to your Google review page. No awkward ask. No chasing. 50+ reviews a year — month by month, your ranking in Scarborough local search improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. Wasted journeys across Scarborough to find nobody home nearly disappear. Your day stays on schedule and your fuel bill stays lower.
Past customers across Scarborough get a timely, personalised message when the season calls for it — boiler checks in October, gutters in autumn, garden electrics in spring. Revenue from people who already trust you.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Scarborough trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Scarborough service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Scarborough clients see results from the lead response system within the first week. Reviews start building immediately. Quotes convert at a higher rate within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Scarborough. Your specific numbers come out of the audit call.
These figures are based on a sole trader doing 8–15 jobs per week at Scarborough and North Yorkshire coast market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Book the free audit call →Whether you already have a website or need one built, the audit call works out which fits your Scarborough business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If we haven't measurably improved your Google review count within 60 days of go-live, we keep working at no extra charge until we do.
A 30-minute call, no charge, no obligation. We'll look at how your Scarborough trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk