BackCraft installs the AI systems that win York tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the tools. Built for plumbers, electricians, roofers and builders operating across York and the surrounding areas.
of jobs go to the first business that responds — not the most experienced or most established
average value of a period property renovation job in York — the enquiries you can't afford to miss
more likely to win a job when you respond in 5 minutes vs 30 minutes
from audit call to all five systems live in your York business
High-value period properties, a growing population, and strong demand for quality work make York one of the best markets in Yorkshire for skilled tradespeople — if your business is set up to capture the enquiries.
York has an extraordinary concentration of Georgian, Victorian, and Edwardian properties — many in conservation areas. These homes need specialist plumbing, careful rewiring, and expert roofwork. The job values are higher than most Yorkshire cities. So is the cost of missing an enquiry.
York's population has grown steadily, with new developments in Clifton Moor, Derwenthorpe, and beyond adding to the city's housing stock. New builds, conversions, and extensions across the city generate a steady stream of work for every trade.
York homeowners expect rapid, professional responses — especially on period properties where they're trusting a tradesperson with something they care deeply about. Being the first to respond professionally isn't just a nice-to-have. It's how you win the job.
Three fixable things are quietly costing the average York sole trader a significant sum every year.
A rewire enquiry for a Georgian terrace in Clifton comes in at 10am. You're on a roof in Fulford. It hits voicemail. You call back at 2pm — they've already arranged a survey with someone else. That rewire was worth £5,500.
Est. cost: £12,000–£22,000/yrYou spend an afternoon surveying a Victorian semi in Bishopthorpe, price it carefully, send a detailed quote. Nothing. One follow-up call a week later. They went with the tradesperson who followed up twice before you did once.
Est. cost: £8,000–£16,000/yrCustomers in Acomb, Haxby, and Dringhouses recommend you to friends. They just never left a Google review. The tradesperson above you in local search has 85 reviews. You have 18. Every "electrician York" search is a job you're not considered for.
Cost: Every "plumber York" search you don't appear inNo apps to learn. No new software to manage. These run quietly while you do the work York is known for.
A clean, fast, mobile-first website built around your trade, your reviews, and your York service area. Optimised to rank for "[your trade] York" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry — from your website, Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. You're on a job in Strensall; the lead gets a professional response before you've reached the city ring road.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing period property renovation jobs across York to whoever chased harder.
Two hours after every completed job, the customer gets a direct link to your Google review page. No asking on the doorstep. 50+ reviews a year — month by month, your visibility in York local search grows.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted drive to a survey appointment where nobody's home nearly disappears. Your day stays on track.
Past York customers get a timely, personalised message when the season calls — boiler services before winter, gutter clearance in autumn, outdoor work in spring. Revenue from people who already trust your work.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your York trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your York service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most York clients see results from the lead response system within the first week. Reviews build immediately. Quote conversion improves within the first month.
Conservative estimates for a sole trader or small team in York. Higher job values in York mean the upside from faster response and better conversion is often higher than the Yorkshire average.
Based on a sole trader doing 6–12 jobs per week at York market rates. Higher average job values in York — particularly on period properties — mean the upside from every improvement compounds. The audit call calculates your specific figure.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits your York business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your York trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk