BackCraft installs five AI systems that respond to every enquiry in 60 seconds, follow up every rewire and EV charger quote automatically, and build your Google reviews — all while you're on the tools. Built for Yorkshire electricians and electrical contractors.
of electrical jobs go to the first business that responds — not the most qualified
average value of a full house rewire — the job most electricians are losing to slow follow-up
more likely to win a job responding in 5 minutes vs 30 minutes
Google reviews per year — automatically — with the BackCraft review system running
Three things are quietly costing the average Yorkshire electrician between £15,000 and £40,000 a year. None of them are your fault. All of them are fixable within 2 weeks.
You're in a loft running cables on a full rewire. An EV charger enquiry comes in — those are worth £800–£1,200 a job. It hits voicemail. You call back three hours later. They've already got a quote from someone else. This happens every week.
Est. cost: £10,000–£20,000/yrYou spend an hour surveying a house, price up a full rewire at £4,500, send a detailed quote. Nothing. One follow-up call a week later. They went with the electrician who chased them on day three. You did better work on the survey. Didn't matter.
Est. cost: £12,000–£18,000/yrYou're fully registered, do clean, safe work, and your customers rate you highly. They just never left a review. The electrician ranking above you on Google has 95 reviews. You have 14. Every "electrician near me" search is a job you're not even considered for.
Cost: Every local search you don't appear inNo apps to learn. No software subscriptions to manage. These run quietly in the background — handling your enquiries, following up your quotes, and building your reputation while you get on with the job.
A clean, fast, mobile-first website built around your electrical services and your reviews — fully optimised for "electrician in [your area]" searches. Already have a site? The systems plug straight in and we improve what's there.
Optional — many electricians already have a site we can connect to.
Every enquiry — rewire, consumer unit, EV charger, EICR — gets a personalised SMS reply in under 60 seconds. Sent automatically while you're in a distribution board. You stay on the job; the lead stays warm.
Automated follow-ups at Day 3, Day 7 and Day 14 after every quote you send. Professional, personalised, persistent. You stop losing rewires and EV installs to whoever followed up on Thursday.
Two hours after every completed job, the customer gets a direct link to your Google review page. No asking on the doorstep. 50+ reviews a year — month by month, your ranking against other Yorkshire electricians improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted drive to a survey appointment where nobody's home nearly disappears. Your day stays on track.
Past customers get timely, personalised messages — EICR reminders, EV charger promotions in spring, consumer unit upgrade offers. Revenue from people who already trust your work.
BackCraft handles every part of the setup. You don't need to touch anything technical — just answer a few questions and we take it from there.
30 minutes. We work out exactly where your electrical business is losing money. Which enquiries aren't being captured. Which rewire quotes aren't converting. Where your Google visibility is letting you down. No pitch — just honest numbers.
All five systems built and configured specifically for your electrical business — your job types, your pricing, your service area across Yorkshire. Website included if needed. Everything tested end-to-end before going live. Two weeks, no disruption.
A 90-minute handover, a simple one-page guide, and a monthly check-in. Most electricians see results from the lead response system within the first week. Reviews build steadily. Quote conversion improves within the first month.
Conservative estimates based on typical volumes for an electrician doing rewires, consumer units, EV chargers and EICR work across Yorkshire.
Based on a sole trader or small team doing 6–12 jobs per week at typical Yorkshire market rates across rewires, consumer units, EV chargers and EICR work. The audit call calculates your specific figure.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits. Below is the starting point.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your electrical business currently handles enquiries, quotes, reviews and your online presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day. Phone or video — whichever suits. No pitch until you've seen the numbers.
Prefer to message? mark@backcraft.co.uk