BackCraft installs the AI systems that win Sheffield tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the tools. Built for plumbers, electricians, roofers and builders across Sheffield.
of jobs go to the first business that responds — not the cheapest or the most experienced
of Sheffield trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live in your Sheffield business
Heart of the City regeneration, new residential developments, and thousands of pre-war properties across the city create consistent, high-value trade work every week. But the competition is growing just as fast.
Heart of the City II, Kelham Island conversions, and ongoing residential development across Sheffield are generating more trade work than ever. The question is whether your business is fast enough to capture it before someone else does.
Sheffield has one of the highest concentrations of pre-war housing in the North. Crookes, Nether Edge, Hillsborough, Walkley — all packed with Victorian terraces that need constant rewiring, replumbing, and reroofing. High-value jobs that go to whoever picks up first.
Search "electrician Sheffield" or "plumber Sheffield" and the top results have 60–180 reviews. Most good Sheffield tradespeople have fewer than 25. BackCraft closes that gap automatically — job by job, month by month.
Three fixable things are quietly costing the average Sheffield sole trader a significant sum every single year.
An enquiry lands at 11am. You're rewiring a house in Crookes. It hits voicemail. By the time you call back at 2pm, they've booked someone else. This happens multiple times every week across every trade in Sheffield.
Est. cost: £10,000–£20,000/yrYou survey a bathroom in Ecclesall, price it at £5,200, send the quote. Silence. One follow-up call a week later goes nowhere. They booked the tradesperson who chased them on day three. Your price was sharper. Didn't matter.
Est. cost: £8,000–£15,000/yrCustomers in Hillsborough, Woodseats, and Abbeydale rate you highly. They just never left a review. The business above you on Google Maps has 110 reviews — and they're not better. They just asked every customer, every time.
Cost: Every "plumber Sheffield" search you don't appear inNo apps to learn. No new software to manage. These run quietly while you do the work.
A clean, fast, mobile-first website built for your trade and your Sheffield service area. Optimised to rank for "[your trade] Sheffield" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry — from your website, Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're on a job in Stocksbridge; the lead gets acknowledged before you've reached the next junction.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing bathroom and extension jobs in Beauchief and Fulwood to the tradesperson who chased harder.
Two hours after every completed job, the customer gets a direct link to your Google review page. No asking on the doorstep. 50+ reviews a year — month by month, your Sheffield search ranking improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted drive across Sheffield to find nobody home nearly disappears. Your day stays on schedule.
Past Sheffield customers get a timely message when the season calls — boiler checks in October, gutters in autumn, garden electrics in spring. Revenue from people who already know your work.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Sheffield trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Sheffield service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Sheffield clients see results from the lead response system within the first week. Reviews build immediately. Quote conversion improves within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Sheffield. Your specific numbers come from the audit call.
Based on a sole trader doing 8–15 jobs per week at Sheffield market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits your Sheffield business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your Sheffield trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk